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This Privacy Notice was last modified and is effective as of September 29, 2020
Here at TruSens, we are committed to respecting your privacy. One part of doing that is being transparent to you about how we collect, use, store, transfer and disclose information you share with us. This notice explains our approach and also lets you know about the rights you have over your information.
If you have any questions regarding your information or this notice, you can reach us anytime at DataPrivacy@acco.com.
We are a participant in the EU-US and Swiss-US Privacy Shield Frameworks, as operated by the U.S. Department of Commerce (collectively, “Privacy Shield”). Details of our compliance with Privacy Shield.
The key points of this notice that you should know are:
This notice explains how we use personal information—information that can be used to identify or contact an individual. It also explains how we use non-personal information—information that cannot, alone, be used to identify or contact an individual.
This notice applies to the website on which it is posted. It also applies to interactions with TruSens via other channels, such as when you contact our customer support team or visit our facilities. This notice does not apply to TruSens websites with different privacy notices or to third-party websites and platforms—like Facebook™, Twitter™, Instagram™, or YouTube™.
We collect and process your information when you interact with our websites, interact with our social media accounts, purchase our products, use our internet-connected devices, contact our customer service employees, or interact with our company in another manner. The information we collect includes:
Beyond information that you actively provide to us, we also collect information passively via various technologies.
Cookies are small text files that websites save on our local device when you visit a site. When you return to a website or visit another website, the website may read the cookie. This allows websites to do a variety of things, such as remembering site preferences, creating a record of a visitor’s online activity, or identifying what parts of a site are visited most often.
We use various cookies on our website to deliver the best experience to visitors. We are also committed to being transparent about the cookies we use and giving you the ability to control what cookies are placed on your device.
Pixel tags are tiny graphic images (also known as web beacons, action tags, or transparent GIF files). We use pixel tags to:
If you submit a digital photo or other file to us, it may contain metadata or precise geolocation. If you do not want to share this data, you should delete the location data before sharing it with us.
Certain links in our emails and third-party websites may include tracking information embedded in the link. This tracking is accomplished via a redirection system that allows us to understand whether you clicked on the link and how the link is being used. In some cases, this non-personal information can be combined with personal information we have about you to improve our services and marketing campaigns.
In addition to information that we collect from you, we also collect information from third parties.
To support our marketing efforts to businesses, we sometimes collect from third party printers or marketing providers lists of businesses that may be interested in our products—where permitted by local law. We use these lists to send marketing communications to relevant businesses. We also use these lists to append additional information to our existing customer lists or to ensure the accuracy of our existing customer lists. For example, we collect information to ensure we have the most up-to-date address information about our customers and the correct industry codes. These lists can include any of the information mentioned above in the “What information do we collect from you?” section above.
When you log into social media platforms from this website, public information such as your username is shared with the social media platform, which may then in turn provide that information to us.
Separately, we may also collect from social media platforms additional information about existing customers to build a more fulsome profile of your interests so that we can better target our marketing and advertisements. This can include any of the information mentioned above in the “What information do we collect from you?” section above.
We use your information for the following purposes:
We share your information with various entities around the world, including countries that have privacy laws that may differ from those where you are located. For all transfers, we ensure there are suitable safeguards, such as a legal adequacy decision, standard contractual clauses, binding corporate rules, and Privacy Shield certifications. Details are available upon request.
We will transfer your personal information to other brands and companies in the TruSens group in order to process orders, sweepstakes or for other marketing activities.
In some cases, TruSens does not sell directly on its website, but instead directs customers to make purchases from a reseller or dealer. We may share your information with those entities to assist you, for example to facilitate having the reseller or dealer provide you with a price quote or product support.
We will also transfer all categories of personal information described in the “What information do we collect from you?” section above to service providers, who will process information on behalf of TruSens for the above-described purposes. These processors include providers of website hosting and maintenance, marketing database hosting, call center operation, consumer engagement, advertising, shipping, and logistics services.
We use analytic providers such as Google Analytics to analyze your use of our website. In this context, we transfer anonymized data about the use of our website to Google Inc. Google compiles statistical reports for us about the use of our website.
Product Feature Providers
For certain products, your personal information may be shared with third parties to provide additional functionality to those devices. For example, some products include voice control functionality via services like Amazon Alexa. In those cases, the collection and use of your data is controlled by the voice control provider, not TruSens. We do not collect any personal information from these processes and do not collect or store any audio recordings.
At various places on our websites we have implemented social network/ social media features. These features include:
The providers of the features above may use embedded content to identify you, the source of a visit and how you use our website
When you use the recommendation functions, this communicates the URL of the respective website to the social network you have selected. A number of networks then immediately supplement the link with an excerpt of the content provided by our website. With most social networks, you are asked for confirmation before this is saved or forwarded.
We have integrated social media tools from social media providers such as: Facebook™, Twitter™, YouTube™, LinkedIn™, and Instagram™.
Please note that we do not have control of how these entities deal with the information you share with them and whether this information is made available to others. We recommend that you read their privacy policies carefully.
We may disclose your information when required by law to do so, such as when information is subject to a subpoena or court order, or in furtherance of TruSens’ legal interests, such as when defending or pursuing a legal claim.
If our business or a part of our business is sold or integrated into a different company, we may disclose your information to our consultants and to the consultants of the potential purchaser and will pass such information on to the new owners of the company.
You have the following rights over your personal information:
In order to exercise these rights, please click the Manage My Data link in the footer of this website or contact us using the information in the “How do I contact you?” section below.
You can also opt-out of marketing communications (withdraw your permission) by clicking the “Unsubscribe” link in emails or changing your preferences in your account settings.
If you would like to exercise your rights via an authorized agent, we require a signed authorization or power of attorney, which can be submitted to DataPrivacy@acco.com. We also require you, as the consumer, to directly verify your own identity with our company via the “Data Access Request” tab available after clicking the Manage My Data link in the footer of this website.
These rights may be limited, for example, if during the fulfillment of your request, information about another person would be disclosed or if you ask us to delete information that we are legally required to store or need to operate our business.
When submitting a request for a copy of your personal information, we require that you provide your email address, full name, address, telephone number, and date of birth. We utilize that information to verify your identity with a third-party service provider. This is done to protect your information and ensure that the right information is provided to the right person.
TruSens does not discriminate against individuals exercising their rights over their information and it does not offer any financial incentives in connection with the collection, sale, or deletion of your personal information. In some cases, however, failure to provide information may result in us being unable to provide certain services, such as processing payments and fulfilling orders.
If you have an unresolved privacy concern, you may also have the right to lodge a complaint with the relevant supervisory authority, depending on your location.
We sometime advertise on third-party websites and platforms, and we may also show third party advertisements on our websites. We and our vendors use the information described in the “What technologies do we use to collect information?” section above to target advertising based on your online activity, including past visits to our sites or third-party sites.
There are certain third-party mechanisms that visitors can use to limit targeted advertising, which vary by country. Please note that these opt-out mechanisms are browser specific. If you wish to opt-out of targeted advertising across all browsers, you need visit the above websites from each browser you use. Also, please be aware that if you opt out of receiving targeted advertising, you will still be served with advertisements, but they will no longer be targeted to your interests.
Please note that we do not currently respond to “Do Not Track” signals from browsers.
This site is only intended for adults, and we do not knowingly collect personal information from children under the age of 13. If you are a parent or legal guardian and think your child has provided us personal information, please contact us using the information in the “How do I contact you?” section below in order to have that information deleted.
We will keep your personal information for as long as needed to fulfill the purpose for which it was collected. We will also maintain your information as needed to establish compliance with our legal obligations and to ensure we continue to respect any opt-out requests.
If you have concerns regarding the processing of your information, you can contact us using any of the following methods, and your concerns will be forwarded to our privacy team:
ACCO Brands USA LLC
PO Box 540
Booneville, MS 38829