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Privacy Policy

 

Updated October 1, 2018.

For TruSens, its parent, subsidiaries and affiliated entities (collectively, “TruSens” or “we” or “us”), protecting your privacy is extremely important. This Policy describes how we may collect, manage and use your personal data. It also describes the rights you have over the use of that data. If you have any questions regarding this Policy or your personal data, you can reach us anytime at DataPrivacy@acco.com. 

Table of Contents

  1. Scope of this Privacy Policy
  2. Your Consent and Agreement
  3. Modifications to this Privacy Policy
  4. Collection of Information
  5. How We Use Your Information
  6. How We Share Your Information with Others
  7. Cookies and Other Technologies
  8. Targeted Advertising
  9. Your Privacy Choices
  10. Security
  11. Links to Other Sites
  12. Updating Your Information
  13. Children
  14. Contact Us 

1. Scope of this Privacy Policy 

This Privacy Policy applies to websites (including mobile websites), mobile applications and other digital platforms which are owned or managed by TruSens and which contain or refer to this Privacy Policy (collectively, the “Digital Services”). It also applies to information collected through other channels, such as through our customer support services. This Privacy Policy does not apply to websites (including mobile websites), mobile applications and other digital platforms to which it is not posted or to third-party websites and platforms, even though the Digital Services may link to such websites and platforms.  You can learn more about links from the Digital Services in the “Links to Other Sites” section.

This Privacy Policy describes our practices regarding both personal information and non-personal information. For purposes of this Privacy Policy, personal information is information that can be used to identify a particular individual, such as full names, addresses, and email addresses. Non-personal information, by itself, cannot be used to identify a particular individual.   

2. Your Consent and Agreement 

This Privacy Policy forms part of your legal agreement with TruSens under the Terms of Use applicable to the Digital Services. By using the Digital Services, you consent to the collection, use and disclosure of your information as set forth in this Privacy Policy. If you do not agree to be bound by this Privacy Policy, you should not use the Digital Services. 

3. Modifications to this Privacy Policy 

TruSens may modify this Privacy Policy from time to time. Whenever this Privacy Policy is revised, we will update the “effective date” at the beginning of the Privacy Policy. We encourage you to review this Privacy Policy each time you use the Digital Services to see if the Privacy Policy has been revised since your last visit. If we make a material change to this Privacy Policy, we will post a notice on the Digital Services. By using any of the Digital Services after the effective date of any changes, you agree to the terms of the Privacy Policy as modified.

4. Collection of Information

Information You Provide

We collect information that you provide to us, either by entering it into the Digital Services, providing it to a customer services representative, or otherwise. For example, when you request information, inquire about our services, subscribe to our emails, ask for promotional or support materials, place an order, open or manage an account, register TruSens products, enter sweepstakes, contests, and promotions (collectively, ”Promotions”), participate in surveys, or apply for a job at TruSens, we will ask you to provide information to complete these transactions. The information you provide may include personal information, such as your name, email address, street address and telephone number. Additional information you may provide includes, but isn’t limited to:

  • If you log in your account, your username and password.
  • If you make a purchase, your payment information.
  • If you enter a Promotion, your age or birth date.
  • If you participate in a survey, demographic information such as your gender, age, occupation, income, ethnicity, family size and marital status, and information regarding your preferences or product choices.
  • If you share an article from the Digital Services with a third party, the third party’s email address.
  • If you apply for employment, your work authorization status, academic and employment history, salary history, desired salary, and any other information you submit to us or include on the resume and other documents you upload to the Digital Services. You may also choose to provide optional information such as race, gender, and whether you have a disability or are a Veteran.

Information from Third Parties

TruSens may collect information about you that we receive from other sources. For example, we may receive information about you from the U.S Postal Service National Change of Address (NCOA) service and providers of consumer data. We may combine the information we receive about you from these third parties with other information we collect from you. For example, we may use the information supplied by third parties to update and correct the information contained in our databases and to provide product recommendations and special offers that we think will interest you.

We may also collect information from third-party social media platforms, including, without limitation, Facebook®, Twitter® and Instagram®. For example, the Digital Services may permit you to log in through your social media account. The information you submit while logging in to any social media platform while on the Digital Services is collected by the social media platform and not by TruSens, but the social media platform may provide information about you, such as your username, to us. The social media platform, not TruSens, determines what information about you is shared with us. If you are already logged in to the social media platform when you visit the Digital Services, the information may be provided to us automatically by the social media platform. We may combine the information received from the social media platform with other information we have about you. We recommend that you review the privacy policy of each social media platform you use for more information about their privacy practices.

Information We Automatically Collect Through Technologies

We capture certain information automatically whenever you visit or use the Digital Services. This information may include your Internet protocol (IP) address, browser type, operating system, device type, application software, time and date you visit or use the Digital Services, and traffic patterns and usage data, such as the pages you access, the website that directed you to the Digital Services and the website you visit when you leave the Digital Services. This information is gathered with "cookies" and/or other online tools. See the "Cookies and Other Technologies" section below for more information on how these tools work and how we use them

The information we collect in this manner is not personal information. However, we reserve the right to combine it with other information in an attempt to identify you or that does identify you.

Location Information

TruSens may use your IP address to derive your general location. At present, we do not collect precise geolocation information from your mobile device. Please be aware that if you submit a digital photograph to us, it may contain location data. If you don’t want us to have such data, you should delete it prior to submitting the photograph. 

5. How We Use Your Information 

The information we collect is used for the purpose for which it was collected, such as to provide the information, product or service you requested or to complete a transaction. We may also generally use your information to:

  • Process, track and ship orders and manage billing and payment processes.
  • Communicate with you regarding your orders, purchases, accounts, employment applications and Promotions entries.
  • Provide customer service.
  • Prevent and investigate malicious activity, security breaches, and fraud.
  • Send you print or digital catalogs or promotional offers we believe will be of interest to you.
  • Provide you with ACCO promotional emails, unless you have opted not to receive them. When you opt not to receive such promotional emails, we use your email address in order to comply with your preferences regarding such communications.
  • Identify your preferences to customize our communications and marketing and provide you with a personalized experience.
  • Post content provided by you, such as product reviews, on the Digital Services.
  • Invite you to participate in Promotions or surveys.
  • Administer and fulfill Promotions, including tax reporting.
  • Improve our products, services, merchandise selection, Digital Services, marketing and promotional efforts and customer service.
  • Develop and manage internal administrative and analytical processes and records.

6. How We Share Your Information with Others 

TruSens may transfer your information to third parties when you consent to such disclosure. For example, if you enter a Promotion, the official rules may include provisions related to the disclosure of your information. We may also share your information as follows:

The TruSens Family

We may transfer your information to our subsidiaries and corporate affiliates, including future subsidiaries and affiliates.  These companies may use your information for their own marketing purposes consistent with this Privacy Policy.

Third-Party Service Providers

TruSens may share information with third-party service providers. For example, we may use third parties to provide hosting, maintenance and support services, payment processing and authorization, order processing, shipping, fraud protection and risk reduction, email distribution, mail delivery, marketing and advertising, market research and Promotions management and fulfillment. We provide these companies with only the personal information they need to perform their services. These companies are prohibited by contract from using your personal information for their own marketing purposes or from sharing your personal information with anyone other than TruSens.

Third-Party Marketing and Sales

From time to time, we may make your name and contact information, together with information regarding your general shopping activity, demographics, and product preferences, available to third parties for their own or others’ marketing purposes. 

We may also offer certain carefully chosen third-party products or services through the Digital Services. Should you choose to accept an offer from a third party, we will provide that third party with your personal information in order to facilitate the service or transaction that you request.

Business Reorganization or Sale

In the event that TruSens merges with or becomes part of another organization, or in the event that we are sold, sell all or substantially all of our assets, sell a line of business or are otherwise reorganized, your information may be one of the assets transferred to the acquiring or reorganized entity.

Non-personal Information

Unless otherwise prohibited by law, TruSens may share your non-personal information with third parties for any purpose, including third-party marketing efforts. This non-personal information may include aggregate data, which is compiled data reflecting the collective usage of multiple users. We may also share de-identified information. De-identified information is not personally identifiable, but it does reflect the usage patterns of a particular use of the Digital Services, as opposed to users collectively.

As Required by Law or to Protect Rights

TruSens reserves the right to release your information (i) to comply with any law, rule or regulation, when we are under legal compulsion to do so (such as a subpoena or court order), or when we otherwise believe that the law requires us to do so, (ii) to investigate and help prevent security threats, fraud or other malicious activity, (iii) when TruSens believes it is necessary to protect or enforce the rights, property interests, or safety of TruSens, our employees, the users of our Digital Services or others, or (iv) as TruSens deems necessary to resolve disputes, troubleshoot problems and otherwise enforce the Privacy Policy and Terms of Use.

Social Media and Advertising Platforms

We

We may use platforms such as Facebook® to offer you advertising based on your interests. In order to offer these ads, we may disclose personal information, such as email addresses or phone numbers, to the platform provider, which can match this information to a particular platform user.

Information Collected by Third Parties

In some instances, we may allow third parties to use online tools to collect information about you when you use the Digital Services. For more information, please see the Cookies and Other Technologies and Targeted Advertising sections of this Privacy Policy. 

7. Cookies and Other Technologies 

TruSens uses technologies, including, without limitation, cookies and pixel tags, in connection with the Digital Services

Cookies

Cookies are small data files transmitted by a website and stored on your computer or device. The Digital Services use both session cookies, which do not stay on your computer after you close your browser, and persistent cookies, which remain on your computer until you delete them or they expire. Our use of cookies includes, but may not be limited to:

  • To permit our Digital Services to function properly and enhance user experience, such as remembering the items in your shopping cart, storing your preferences, recognizing you when you return to the Digital Services, providing a personalized experience, and helping you login to your account.
  • To implement analytics tools, including Google Analytics, that help us understand how the Digital Services are performing and how visitors engage with the Digital Services.
  • To improve and track our advertising, including to connect your activity across multiple visits and multiple TruSens websites, to monitor your interaction with our advertising campaigns, to customize content and marketing on the Digital Services, and for Targeted Advertising.

Pixel Tags

TruSens uses pixel tags, which are tiny graphic images (also known as web beacons, action tags, or transparent GIF files). Our use of pixel tags includes:

  • To tell us which parts of the Digital Services you have visited and to measure the effectiveness of any searches you may perform on the Digital Services.
  • To send you email messages in a format you can read and let us know when you have opened a message from us and whether you click on the links contained in the message.
  • We or our ad marketing partners may use pixel tags to track your interaction with online advertising, measure the performance of a marketing effort, and for Targeted Advertising.

Embedded Links

Links provided in our emails and, in some cases, on third-party websites may include tracking embedded in the link. The tracking is accomplished through a redirection system. The redirection system allows TruSens to understand how the link is being used. Some of these links will enable TruSens to determine that you have clicked on the link. This information may be combined with the personal information that we have about you. We use this information to evaluate and improve our services and the performance of our marketing campaigns.

Managing Cookies

Most browsers accept cookies by default, but you can usually block or restrict cookies on your computer or device or purge them from your browser by adjusting your browser preferences. You should consult the user guide for your browser or mobile device for instructions on how to configure settings to meet your preferences. Cookies allow you to take advantage of some features of the Digital Services, so if you block or restrict cookies, you may not be able to use some features of the Digital Services. To learn more about Google Analytics and your privacy choices in connection with Google Analytics, including the Google Analytics Browser Opt-Out Add On, please visit the Google website at https://www.google.com/policies/privacy/partners/.

For more information regarding your privacy choices in connection with cookies and other technologies, see the Targeted Advertising section of this Privacy Policy. 

8. Targeted Advertising 

TruSens’ advertisements are shown on third-party websites and platforms and our Digital Services may display advertising from third parties. We and our vendors, including Google, use technologies such as cookies and pixel tags to help manage online advertising and to serve ads to you based on your online activity, including past visits to the Digital Services and visits to third-party websites and platforms. These technologies are provided by our vendors and allow the vendors to recognize a unique cookie or pixel tag placed by us (when you access the Digital Services) or by third parties (when you visit third-party websites or platforms). They also allow us and our vendors to collect information about your online activities over time and across third-party websites and platforms so we can manage advertising effectiveness and provide you with online advertisements, including advertisements on third-party websites and platforms, more likely to be of interest to you. These technologies also allow us to learn which advertisements bring users to our Digital Services.

For more information about targeted advertising and your choice to opt-out of receiving targeted online advertisements, visit the following:

Please note that these opt-out mechanisms are browser specific. If you wish to opt-out of targeted advertising across all browsers, you need visit the above websites from each browser you use. Also, please be aware that if you opt out of receiving targeted advertising, you will still be served with advertisements, but they will no longer be targeted to your interests. 

9. Your Privacy Choices

Promotional Email Communications from TruSens

TruSens wants to provide you with relevant information regarding our products and services. You can choose which promotional email communications to receive from us by logging in to “My Account” and adjusting your communication preferences. In addition, you can opt out of receiving promotional emails from us by clicking on the “unsubscribe” link in any promotional email we send you and following the procedures indicated. Please note that even if you opt out of receiving promotional emails from us, we will send you transaction emails and respond to questions from you.

Print Catalogs

If you no longer wish to receive print catalogs from us, please contact us with a request to be removed from our print catalog mailing list and provide your exact name and address, or the mailing label from your catalog, so that we can identify you correctly. Because mailings are planned in advance, it may take several weeks for your request to become effective. If you continue to receive unwanted print catalogs, please contact us again.

Do Not Track (“DNT”) Signals

Although your browser may deliver a DNT signal to the Digital Services, TruSens does not currently respond to DNT signals.

Cookies and Other Technologies; Targeted Advertising

For information on how you can control cookies and other online tools, please review the Cookies and Other Technologies section of this Privacy Policy. For information on how to exercise choices regarding targeted advertising, see the Targeted Advertising section of this Privacy Policy. 

10. Security 

Although TruSens uses Secure Socket Layer ("SSL") security technology to safeguard your shopping transactions and encrypt your payment information, no website, server or application is completely secure. We cannot promise that your personal information will not be disclosed or misused, either by accident or by the unauthorized acts of others, such as “hackers.” We urge you to be careful online. This includes not sharing your user names and passwords.

The Digital Services may contain customer reviews, message boards and other areas allowing you to post content on the Digital Services or share it with your social media accounts. Please remember that any information disclosed in this manner becomes public information. You agree that TruSens is not responsible for material posted by you or others in these public forums.

 11. Links to Other Sites 

Other TruSens Websites and Digital Platforms

This Privacy Policy applies only to the TruSens Digital Services on which it is posted. Other TruSens websites (including those for intended for different countries), social media sites, and applications may have different privacy policies. Please read the privacy policy posted on each TruSens website, social media site, application or other digital platform that you visit to understand the information collection, use and sharing practices that apply.

Third-Party Websites and Digital Platforms

The Digital Services may link to websites and digital platforms operated by third parties. These websites operate independently of TruSens and have their own privacy policies and terms of use which differ from those of TruSens. We encourage you to review the privacy policy and terms of use posted on each third-party website you visit. 

12. Updating Your Information 

Some TruSens Digital Services allow or require users to set up an account. If you have an account, you can access and update your account information by logging in to the “My Account” section. You may also update certain customer information (name, address, telephone number and email address) by contacting us. Please note that you may not be able to access or update all information we have about you. 

13. Children 

The Digital Services are intended for use by adults only. We do not knowingly collect personal information from children under 13. If you are a parent or legal guardian and think your child under 13 has given us personal information, you can contact us to remove such information.

In addition, California minors (under 18 years of age) may in certain circumstances request and obtain removal of content or information they posted to the Digital Services. If you are a California minor, you may make a removal request by contacting us 

14. Contact Us 

We always welcome your questions and feedback. For privacy-related issues, please contact us at:

Consumer Affairs
PO Box 540
Booneville, MS 38829
Toll Free: 1-833-TRU-SENS (1-833-878-7367)
Fax: 1-800-941-4461

Email: DataPrivacy@acco.com